Ollie — a minimalist toothpaste, eleven ingredients
Ollie started with sonic toothbrushes, and today it is best known for its toothpaste with an exceptionally short list of ingredients: eleven ingredients, 10% nano-hydroxyapatite, and no fluoride, SLS, glycerin, parabens, or artificial colors. At Dentistique, we choose Ollie because it is the simplest answer to the question "what's in my toothpaste?" — everything fits on a single line.
Why Ollie
Eleven ingredients
Aqua, calcium carbonate, silica, nano-hydroxyapatite, hydrated silica, xylitol, peppermint oil, xanthan gum, sodium cocoyl glutamate, potassium gluconate, coconut oil. That's it. Each ingredient has a purpose: to clean, remineralize, sweeten without sugar, and foam without SLS.
10% nano-hydroxyapatite
Nano-hydroxyapatite is a mineral similar to the building block of enamel. Its particles bind to the tooth surface, filling micro-defects and exposed dentinal tubules — which is why nHAp is studied for its remineralizing properties and used in toothpastes for sensitive teeth. Ollie provides the concentration directly: 10%.
No fluoride, no SLS, no glycerin
A fluoride-free formula for those seeking an alternative. SLS-free — gentler on the oral mucosa. No glycerin, which in some toothpastes coats the teeth in a thin layer. It foams less than drugstore toothpastes; this is normal.
More about the brand, each of the eleven ingredients, and what the 10% concentration means: Ollie — toothpaste with 10% nano-hydroxyapatite. For whom?
For whom
- People who read ingredient labels and want them to be short
- People with tooth sensitivity — thanks to nHAp and the lack of SLS
- People looking for a fluoride-free toothpaste with a stated hydroxyapatite concentration
How to use
Like any toothpaste: twice a day, for two minutes. After brushing, spit out the excess and do not rinse your mouth with a lot of water — nano-hydroxyapatite works longer when it remains on the teeth. A 113g tube lasts for 6–8 weeks.
Frequently Asked Questions
Is 10% nano-hydroxyapatite a high amount?
Studies on nHAp usually analyze concentrations in the 5–15% range, so 10% is in the middle of that spectrum. For comparison: PrevDent nHAp contains 15% nHAp, while BOKA does not list the concentration for all variants. See hydroxyapatite toothpastes.
Does Ollie whiten teeth?
Not chemically. Calcium carbonate and silica gently remove deposits, and nHAp smooths the enamel — teeth may look brighter, but they do not change color like they would with peroxide.
Is Ollie suitable for children?
The manufacturer markets the toothpaste for the whole family; for young children, use an age-appropriate amount and supervise them. For the youngest, we also have children's toothpastes.
Where does Ollie come from?
From the USA (Brio Product Group). We import the version with American 4 oz (113 g) packaging.
Where to look next
Guides: Ollie and 10% nHAp — what does it mean? · How does hydroxyapatite toothpaste work? · Enamel remineralization
Collections: Hydroxyapatite toothpastes · Fluoride-free toothpastes · SLS-free toothpastes
