Laro — British hydroxyapatite toothpaste, fluoride and SLS free

Laro is a London-based brand that has approached toothpaste like a premium cosmetic: a short, well-thought-out formula, hydroxyapatite instead of fluoride, and packaging you won't want to hide in a cabinet. Established in 2023, it has aimed for the same shelf as high-end facial care from the start—hence the aluminum tube, understated label, and a flavor that resembles a perfume composition more than drugstore mint.

Hydroxyapatite instead of fluoride

The formula is based on hydroxyapatite—a mineral similar to what tooth enamel is made of. It supports remineralization and smooths the surface of the teeth. Bromelain (an enzyme from pineapple) and cleansing ingredients like silica, calcium carbonate, and kaolin are responsible for removing stains. The formula contains no fluoride, SLS, or peroxides.

Aluminum tube

The toothpaste is packaged in an aluminum tube—once finished, dispose of it in the metal and plastic recycling bin. The aesthetics and thoughtful packaging are one of the reasons Laro made it into our selection.

Flavor: field mint, spearmint, and bergamot

Instead of an intense, classic mint, Laro opts for a composition of essential oils from field mint and spearmint with a hint of bergamot. It refreshes without burning. Cocamidopropyl betaine provides foam instead of SLS.

A readable ingredient list

Ingredients (INCI): Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Kaolin, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Stevioside, Mentha Arvensis Leaf Oil, Mentha Viridis Leaf Oil, Menthol, Bromelain, Sodium Chloride, Aroma, Citrus Aurantium Bergamia Fruit Oil.

For whom

• For those who are looking for a fluoride-free and SLS-free toothpaste but do not want to give up remineralization.
• For those who care about naturally brightening their teeth without peroxides or harsh abrasives.
• For sensitive teeth and anyone who cannot tolerate strongly burning, classic mint toothpastes.

Frequently Asked Questions

How does hydroxyapatite differ from nano-hydroxyapatite?

In particle size. Laro's ingredient list (INCI) includes hydroxyapatite without the "nano" designation—this is a different raw material than the nHAp found in Ollie or PrevDent toothpastes. Both belong to the same group of minerals as the building blocks of enamel; most research concerns the nano form.

Does Laro toothpaste whiten?

It brightens your smile in a natural way—it removes surface stains thanks to bromelain and cleansing ingredients, and it smooths the enamel. It does not contain peroxides, so it does not change the natural color of the teeth like professional whitening gels.

Where do you import Laro from?

Directly from the UK. The manufacturer is Laro London Ltd, 167–169 Great Portland Street, London W1W 5PF.

Laro in our shop

In the Dentistique selection, you will find the naturally whitening Laro toothpaste in a 75 ml tube. See also our other hydroxyapatite toothpastes and fluoride-free toothpastes.